Like most website owners you probably spend a great deal of time thinking about how to get your website ranked higher on Google’s search engine results.  You may have even paid an SEO consultant or company a decent amount of money to help get you there. 

In our continued effort to enlighten the golf industry on social and web media we wrote this article to better prepare your website to rank higher in organic search results thus getting more traffic.

We continually hear how Google’s search algorithm is complex and almost impossible to figure out.  And honestly for the longest time I even believed that.  With some hard work your site ranking can improve over a 60 to 90 day period.

To get there you need to better understand the Google Search Ranking Triad:

1 – First and foremost content is king.  If you are looking for “golf” traffic then you need content on your website related to “golf”.  Plain and simple.  Content is made up of keywords, written content, tags etc.  Your domain name is even important.

2 – The second part of this ranking tripod is links.  This is how Google built their search engine dynasty to begin with and it is still as important as the other parts of the algorithm.  Links represents other sites linking to your site and you linking to others.  Authority is a very important part of this as well.  Authority means if you are looking for “golf” traffic then you need sites that are golf related linking to your site.  But most important you need sites linking to you with a high Page Rank rating.  Most sites have a PR of 4 or less.  The key is to get linked on relevant sites with a PR 5 or better. 

Check out your PR ranking – click here

Add your site to our PR 7 website – click here

3 – The last part of this triad puzzle is Activity.  Google looks at content updates, traffic , comments, RSS subscriptions and more to see how much activity is occurring on your site.  This is part of their “Caffeine” update to the algorithm.  They do this in various ways but have used recent acquisitions and software development to gain this knowledge.  They bought Feedburner to track RSS activity.  They built Chrome to watch people’s browsing habits.  They also use many undisclosed methods to keep their search results relevant.

Hopefully this gives you some insight to how to better prepare your website and strategy to compete in the crowded golf space on the web.

Please email us at staff@bunkershot.com with any questions.

Next Article: Using YouTube for Golf Social Media Marketing